Malls track shoppers' cell phones on Black Friday

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Malls track shoppers' cell phones on Black Friday


Through this signage at Promenade Temecula, the mall is notifying shoppers that their phones may be tracked
as they move throughout the premises.

NEW YORK (CNNMoney) -- Attention holiday shoppers: your cell phone may be tracked this year.

Starting on Black Friday and running through New Year's Day, two U.S. malls -- Promenade Temecula in southern California and Short Pump Town Center in Richmond, Va. -- will track guests' movements by monitoring the signals from their cell phones.

While the data that's collected is anonymous, it can follow shoppers' paths from store to store.

The goal is for stores to answer questions like: How many Nordstrom shoppers also stop at Starbucks? How long do most customers linger in Victoria's Secret? Are there unpopular spots in the mall that aren't being visited?
 
Read More Here: http://money.cnn.com/2011/11/22/technology/malls_track_cell_phones_black_friday/index.htm?iid=Popular

[johnhp]

Gravy sucking capitalist pigs.

[SufferedMoreThanJesus]

Haven't they been doing this, like, for years?

Unless you turn off your gps on your phone to "show location," they know when and how often you take a dump...and how long it took you.